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INTRODUCTION TO DIGITAL MARKETING

We have to know about digital marketing. Firstly, we have to about how the market works. In marketing, we promote our business and advertise our products and services in traditional ways like, TV ads, banner, newspaper, radio etc.

Now, what is digital marketing? In digital marketing, we can promote our business online like mobile, laptop, packets and so on. Business promotion has become even easier and with digital marketing we can do our work all over the world. For being the best digital marketer we have to choose the best course from the top online digital marketing platform.

TYPES OF DIGITAL MARKETING

SEARCH ENGINE OPTIMIZATION:

  • In search engine optimization, we optimize the content of our website well so that our website is organically ranked on the search engine result page.
  • Now, How does SEO work?  Most of all we have to optimize our website well, then the search engine Robots crawl our website means he check the data of our website and then indexes, which means he provide a place to our website on his SERP.
  • And the last he collects all the data for himself and saves it on his server which is called caching.

SEARCH ENGINE MARKETING:

  • In search engine marketing, we run paid ads on SERP for our business to rank at the top and get maximum traffic. And this will give us more profit in our business in working time.

SOCIAL MEDIA OPTIMIZATION:

  • In social media optimization, we create an account related to our business, in which we put content with some blueprint of SMO procedure regarding our business so that people can know our business and their relationship can be formed. 
  • They can build trust in our business and our business. Branding should also increase and more and more traffic comes to our business and we can reach our product to the target audience.

SOCIAL MEDIA MARKETING:

  • In social media marketing, we take our business to a wider audience by running ads on different social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to drive more conversions.

IMPORTANCE OF DIGITAL MARKETING:

  • Digital marketing allows us to take our business to the global level and today with the help of the internet and technology every work is done in such a way that we can reach an audience all over the world. And you can reach your products and services to them. But for that, we have to choose the best course for digital marketing and many online platforms provide digital marketing courses.
  • If we talk about traditional marketing, then we have to spend a lot of money to advertise our products and services, which is sometimes not good for us, but since digital marketing has started things have changed for us. It has become easy, now we can advertise our business by running Google Ads and by doing SEO most cheaply.
  • We can reach different types of audiences with the help of digital marketing, we can reach our products and services to those people who fit their criteria, and we can target them directly, according to their demographics, behavior, and searches. We have to target our product according to the interest of the audience so that we have more chances of conversion.
  • We Couldn’t Have Measurable Results In Traditional Marketing. But after online marketing, we have come across many platforms and ways by which we can measure our business performance. By understanding them we can improve our business because everything is digitally connected.
  • After completing the best digital marketing programs from online platforms or institutes. With the help of digital marketing, we can also brand our business because in this we advertise our products and services there are many platforms for advertising which have a lot of traffic like Google and social media and we can also do blogging.

SCOPE OF DIGITAL MARKETING:

  • The Internet is currently being used by a vast majority of people, and its usage is expected to grow even further in the future.
  • Increasing digitalization will lead to a shift towards conducting most activities online, including work and business operations. That is why, many online platforms are created to get skills about online marketing easily.
  • The widespread adoption of digital devices will contribute to the expansion of online business opportunities.
  • The future of digital marketing will be influenced by technological advancements, changes in consumer behavior, and legislative updates.
  •  Businesses should have to stay updated with the new developments in digital marketing and be adaptable to embrace new platforms and techniques.
  • To fully leverage the advantages of online digital marketing courses, everyone can pursue this course from everywhere get clients online, and provide the best services.  So online marketing skills are very essential for those who work in the market.

Here are 10 best online digital marketing learning platforms:

RANK 1. UDEMY

Eren Bali, Oktay Caglar, and Gagan Biyani are the founders of Udemy. It is a platform for online learning that gives students access to multiple courses on a wide range of topics.

  • Udemy provides lessons in a variety of subject areas, including business, technology, programming, design, marketing, personal growth, photography, music, and language study. 
  • Udemy enables anyone with subject-matter expertise to sign up as an instructor, create their courses, and publish them for sale on the website.
  • Udemy has a pay-per-course business model, allowing users to buy specific courses on the website. 

Thousands of courses are available and millions of users worldwide learn from Udemy. 

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RANK 2 COURSERA

In collaboration with top universities, institutes, and organizations, it is an online platform to acquire knowledge that offers a wide variety of courses. Professors Andrew Ng and Daphne Koller from Stanford University are the founders of Coursera.

Coursera collaborates with prestigious universities and organizations from across the world to offer courses in a range of subject areas. Universities like Stanford, Yale, and the University of Michigan are among these collaborators, as are corporations like Google, IBM, and the World Bank.

  •         To offer completely online degree programs, including bachelor’s and master’s degrees, Coursera collaborates with a small number of universities.
  •         Coursera is a company that operates on making many of its courses and resources available without charge. But students can also choose to pay for courses, programs, or areas of expertise that often offer extra features like graded assignments and certifications.

Millions of students worldwide are using Coursera, which is growing rapidly in popularity. It makes high-quality education available to students regardless of their location or educational experience by providing a varied choice of courses and programs online.

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RANK 3 GOOGLE DIGITAL GARAGE

To offer free training on digital tools and skills, Google established the Google Digital Garage online learning platform. It provides a wide selection of courses and modules to aid both individuals and companies in improving their knowledge of the internet and abilities.

  • Google offers a platform for online learning called Google Digital Garage.
  • It offers free instruction in digital tools and skills.
  • The courses cover many topics including SEO, SEM, SMO, SMM, Google Analytics, etc.
  • After finishing a course, certification is offered.
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RANK 4 HUBSPOT ACADEMY:

Hub Spot, is a well-known provider of digital marketing. It is an online learning platform. It offers paid and free training programs online on a variety of subjects relevant to sales, marketing, customer support, and company expansion.

  • These topics are covered in the courses, including online marketing, content marketing strategies, social media marketing (SMM), email marketing, and sales enablement.
  • The course materials at HubSpot Academy are regularly revised to reflect the most current developments and suggested methods.
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Rank 5 LINKEDIN LEARNING:

LinkedIn Learning is an online learning facility provided by the company’s online networking website LinkedIn. It offers a broad variety of classes on a range of topics, including business, technology, creative abilities, leadership, and more.

  • Industry specialists and experts from many sectors conduct the courses.
  • The platform provides customized guidance based on user abilities, hobbies, and career objectives.
  • Learners can interact with the LinkedIn Learning community, participate in discussions, and ask peers and instructors for guidance.
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RANK 6 FUTURE LEARN

  • An online learning site called Future Learn provides a wide variety of courses like digital marketing from famous colleges and organizations. The website offers classes on many topics, including entrepreneurship, marketing, etc.
  • Depending on their tastes and objectives, learners can choose from FutureLearn’s free courses or paid programs.
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RANK 7 MOZ ACADEMY

  • Moz, a well-known supplier of SEO tools and services, provides an digital marketing online learning platform called Moz Academy. It provides a selection of programs and tools geared on SEO, digital marketing, and enhancing website visibility.
  •         Keyword research, backlinks, SEO, google analytics, and other topics are taught in the courses.
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RANK 8 SIMPLILEARN

  • An online learning programs called Simplilearn provides professional certification training programs in many different fields. It offers a broad range of classes in subjects including project management, cyber security, cloud computing, data science, digital marketing, and more.
  • To create and deliver its courses, Simplilearn works with professionals and industry experts.
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RANK 9 SKILLSHARE

  • A number of courses and practical skills like digital marketing and many more are available on the online learning portal Skillshare. Business professionals and practitioners who are authorities in their professions teach skillshare courses.
  • For a monthly or yearly charge, the platform offers a subscription-based strategy that provides unlimited access to the complete course brochure.

 

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RANK 10 creativelive

Online learning platform Creative Live provides live and recorded classes on a range of creative subjects.

  • The chance to apply freshly developed abilities through practical activities and projects is provided through Creative Live.
  • Learners can access their bought classes on Creative Live for as long as they like, revisiting the material whenever they like.
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CONCLUSION

These are the top online learning platforms where you can access a variety of courses and increase your skills. Here you can do more courses with digital marketing like personal development and graphic design and many more. These platforms offer a variety of educational options that let students progress their careers in a variety of fields by learning new skills and expanding their knowledge.